Belk Names New Executive Vice President To Oversee Omni-Channel Dorlisa Flur Joins The Company In EVP Role
CHARLOTTE, N.C. – Belk today announced that Dorlisa Flur has joined the company as its executive vice president omni-channel, reporting to John R. Belk, president and chief operating officer.
One of the major components of Belk’s long term strategy is creating a compelling, seamless omni-channel environment for customers which fully integrates the digital experience with the store experience. The initial implementation of this strategy will span three to four years and will include replatforming eCommerce, replacing existing point of sale systems, advancing Belk’s mobile applications, installing customer data warehouse and analytics and establishing enterprise inventory availability.
In her newly created role, Flur will oversee this effort and lead a team consisting of representatives from IT, eCommerce and stores. John Belk said, “Like many retailers, we are early in our omni-channel journey, and we know it will be critical to our success going forward. We are fortunate to have someone with the talent and experience of Dorlisa Flur to lead us.”
Flur joins Belk after eight years at Family Dollar Stores, most recently as vice chair, strategy and chief administrative officer. Prior roles included Chief Merchandising Officer and the executive vice president of strategy and marketing. Prior to Family Dollar Stores, Flur spent her professional career at McKinsey and Company, a management consulting firm. In her last two years at the firm, she led the Retail Practice group in the Southeast.
Flur holds a MBA and a Bachelor of Science in computer science and economics from Duke University.
About Belk, Inc.
Charlotte, N.C.-based Belk, Inc. (www.belk.com) is the nation's largest family owned and operated department store company with 301 Belk stores located in 16 Southern states and a growing digital presence. The company was founded in 1888 by William Henry Belk in Monroe, N.C., and is in the third generation of Belk family leadership.