Brazil Fashion Retailer Marisa Selects Oracle Retail To Support Growth

Leading Fashion Retailer Will Use Oracle Solutions to Improve Merchandise Allocation and Planning

Fashion retailers in Brazil are adopting a push/pull model that balances real-time customer demand with seasonal trends to increase margins and improve performance across the entire offering. As the largest chain of retail stores specializing in women's clothing in Brazil, Marisa needed a technology solution that would tap multiple sources to enable more effective planning and allocation operations, and that would be intuitive for fashion planners. After comparing the top retail software vendors, Marisa decided to select a comprehensive suite of Oracle’s new Oracle Retail Release 14 solutions to provide a common platform for its current and future allocation and planning needs.

Marisa has selected a range of integrated Oracle Retail Merchandise Planning and Optimization solutions including Assortment Planning, Merchandise Financial Planning, Item Planning, Demand Forecasting, Size Profile Optimization, Clearance Optimization Engine and Allocation to assist the company in targeting assortments based on market opportunities and customer preferences.

“Oracle Retail has unsurpassed expertise in the retail market,” said Andre Brandalise, Divisional Manager, Marisa. “We were impressed by Oracle’s proven track record of helping leading global retailers improve overall processes to drive profitable growth. Proven retail solutions are vital to our roadmap and vision to build and refine Marisa’s operations going forward.”

Oracle introduced the new Oracle Retail Release 14 solutions at this week’s NRF conference. The enhanced suite of solutions enables relevant customer engagements across touchpoints, targets assortments, drives improved efficiency from inventory and helps reduce total cost of ownership.

With more than 410 stores spread across all regions of Brazil, the fashion retailer will use Oracle Retail solutions to help collaborate effectively and efficiently across planning, merchandising and supply chain groups and to help improve margins.

“Given the intense competition in Brazilian retailing, many retailers are looking to technology projects to boost efficiency, reduce inventories and get higher margins,” said Mike Webster, Senior Vice President and General Manager, Oracle Retail.  “We can offer Marisa a powerful platform that allows them to meet business objectives, stay attuned to customer needs and drive profitable growth.”

Oracle Retail Merchandise Planning and Optimization solutions will allow Marisa to obtain retail-specific, science-based decision support and use that information to tailor assortments to key market segments.

Oracle Retail solutions were selected, in part, because of the company’s depth of retail expertise and customer and partner ecosystem.