BYOD: Retail Fad Or Fixture?

July 2014 Integrated Solutions For Retailers

By Aaron Davis, retail mobility evangelist, SOTI Inc.

The possibilities are endless, but so are the risks.

Loyalty, customer engagement, increased basket size, employee enablement, reduced operating expense. These are just some of the promises mobility holds for retailers, and only a few of the reasons brick-and-mortar retailers are on a mission to migrate to mobile — and fast. Mobility is transforming consumer expectations and preferences, and retailers have embraced the ubiquity of mobile devices in response to this growing demand. There is no question that tech-savvy, value-driven shoppers are in control and are dictating the need for retailers to endlessly fine-tune and accelerate their adoption of mobile technologies to remain successful and continue to attract consumers.