Case Study

Case Study: Cabela's Drives New Sales With Self-Service Solutions

Source: NCR Netkey Kiosk and Digital Signage Solutions

Known as "The World's Foremost Outfitter," Cabela's operates 30 retail superstores in the U.S. and Canada, some as big as 250,000 sq. ft. It also has a popular mail order catalog. The company's web site, www.cabelas.com, offers more than 200,000 items and is considered one of the leading online sites for outdoor retailing.

The Challenge
Led by a CEO-driven initiative, Cabela's has moved aggressively to synchronize its retail channels and enhance the customer experience by extending online e-commerce and catalog capabilities into its stores using interactive kiosks.

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