Cabela's Enhances The Customer Experience With Digital Signage

World’s foremost outfitter of hunting, fishing, and outdoor gear uses Hughes Digital Signage to enhance the customer experience, continuing the tradition of making their stores “the destination” for the outdoor enthusiast.

Cabela’s is one of the world’s most recognizable outdoor retail brands, in part because of its ambitious multi-media content production operation. Through print and digital media, Cabela’s provides a steady stream of engaging content about outdoor products and activities to consumers in their homes and at the company’s 37 retail stores in the U.S. and Canada.

Since its beginnings in 1961, Cabela’s has grown by understanding what products their customers want, how they use the products, and how they want to purchase them. The Sidney, Nebraska-based retailer of hunting, fishing, and outdoor gear produces nearly 100 different catalogs per year and its own magazine, Cabela’s Outfitter Journal. On the electronic front, Cabela’s maintains one of the busiest e-commerce sites on the Internet. Cabelas.com features continuously updated community pages, plus company and product information. It has been ranked the number-one site in the outdoor retailer industry by Sporting Classics magazine.

Download this case study below to read more.