Cardlytics Named "Best Of Show" At FinovateEurope 2012
Cardlytics, the pioneer of transaction-driven marketing in banking, made its mark on the European banking market last week as one of four "Best of Show" winners at FinovateEurope 2012. More than 550 audience members selected "Best of Show" winners by text from the 35 companies that presented.
For its presentation, Lynne Laube, president of Cardlytics; Rod Witmond, SVP of Product Management & Marketing; and Jonathan Harman, chief development officer of Aimia, a global leader in loyalty management, formally announced the launch of Cardlytics' and Aimia's joint U.K. offering and outlined the strategic impact that transaction-driven marketing holds for European financial institutions and consumers.
This was the second consecutive year that Cardlytics – currently on track to reach more than 75 million U.S. households in 2012 and established as the U.S. market leader in transaction-driven marketing – was selected to present at FinovateEurope.
"We have a great deal of respect for the Finovate events and their importance in our industry and take pride in our recognition as a ‘Best of Show' winner," said Laube. "It is exciting to be at the forefront of transaction-driven marketing and we look forward to bringing the benefits of our platform to the U.K. and Europe. Congratulations also go to our co-winners, Dynamic, eToro and Nutmeg."
Cardlytics is the pioneer and leader of the cutting edge field of transaction-driven marketing, expected to grow into a multi-billion dollar industry in the US over the next four years, according to the Aite Group. The company's unique advertising platform enables banks to deliver rich, relevant rewards to its customers based on purchasing history while fully protecting their privacy. The platform is entirely merchant-funded with advertisers targeting consumers based on spending patterns: where, how much and how frequently they spend at a store and in the broader retail category. Since its founding in 2008, Cardlytics has been a leader of innovation with recent accolades including being named one of the 100 most innovative private companies in the world by Red Herring. For more information, visit www.cardlytics.com.
Groupe Aeroplan Inc., doing business as Aimia ("Aimia"), is a global leader in loyalty management. Aimia's unique capabilities include proven expertise in delivering proprietary loyalty services, launching and managing coalition loyalty programs, creating value through loyalty analytics and driving innovation in the emerging digital and mobile spaces. Aimia owns and operates Aeroplan, Canada's premier coalition loyalty program and Nectar, the United Kingdom's largest coalition loyalty program. In addition, Aimia has majority equity positions in Air Miles Middle East and Nectar Italia as well as a minority position in Club Premier, Mexico's leading coalition loyalty program and Cardlytics, a US-based private company operating in merchant-funded transaction-driven marketing for electronic banking.
Aimia is a Canadian public company listed on the Toronto Stock Exchange and has over 3,800 employees in more than 20 countries around the world. For more information, visit www.aimia.com.