News | September 11, 2013

Corra Establishes New Consultancy Offering With Addition Of Ecommerce Expert

Recognized Industry Veteran Brings "In-the-Trenches" Experience to Role

New York, NY (Marketwired) - Corra, a leading provider of ecommerce and omnichannel commerce solutions to luxury brands and retailers, is announcing that Heather Nigro has joined the growing firm as a Certified Ecommerce Consultant. With over a decade of experience in online retail and fashion, Heather is a leader with keen insight into what drives the industry. In her new role, Nigro will be advising Corra's clients, ranging from large multi-channel merchants to online-only niche retailers, on how to implement and execute cutting edge ecommerce strategies and features.

"Building an attractive and robust ecommerce website is just the beginning -- making it a high-performing online sales generator is a whole other challenge. We've found that even after their site is up, many merchants still need help increasing traffic, converting visitors into customers and raising the overall value of each customer," said Ron Bongo, CEO of Corra. "With the experience and insight Heather brings to Corra, our clients will gain the strategies they need to overcome challenges, implement best practices and dramatically increase the value of their online business."

Heather and Corra have already delivered impressive outcomes for a number of clients. Focus Camera, an IR 500 specialty retailer of photography equipment and consumer electronics, has seen a dramatic increase in the number of web-orders per day, a boost in activity from their affiliate marketing network, and hundreds of new opt-ins each week on their mailing list.

"Corra has helped Focus Camera identify gaps in our ecommerce initiatives. We've been able to leverage Corra's extensive knowledge of Magento and the ecommerce industry to take immediate action with measurable results," says Lukas Agrapidis, Director of Technology and Ecommerce, Focus Camera. "Our website sales are up over 50% and we haven't even completed all the recommendations yet. We are excited about the future of the Focus Camera website and continued support from Corra."

Prior to joining Corra, Nigro made a name for herself in luxury fashion at Marissa Collections, where she worked as Director of Ecommerce. Under her guidance, the retailer established itself as a premier online shopping destination, earning praise from leading industry publications such as Vogue, WWD, Harpers Bazaar and Town & Country. She's also held consulting positions within the Chico's family of brands, including Soma and White House Black Market.

"I am incredibly appreciative to be with an innovative ecommerce agency like Corra," said Heather Nigro. "I'm looking forward to the opportunity to put the lessons and best practices I've learned over the years to work on behalf of other online merchants. Having Corra's expert developers, creatives and project managers will only help achieve that goal."

About Corra
Corra is a full-service ecommerce agency and systems integrator that services luxury, fashion and lifestyle brands. The company provides web design, strategic consulting, web development, and support for the Magento Enterprise and hybris platforms. Corra was recently honored with its second consecutive Magento Partner Excellence Award, one of only four U.S. firms to receive the award in 2013. Visit their website at www.corra.com.

SOURCE: Corra

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