Creating A Unified Online Presence

October 2014 Integrated Solutions For Retailers

By Sally Jones, contributing writer

MandM Direct’s move to a single website decreased page load times for visitors, reduced maintenance and development costs, and focused IT employees on website functionality rather than browser optimization.

Creating a seamless Web presence for customers across mobile devices, tablets, and PCs challenges even the most Web-savvy companies. As websites increase in complexity, with more processing requirements built into a single page, performance bottlenecks can emerge. And as the number of different devices continues to multiply, it can be a never-ending task to ensure e-commerce sites function optimally for every browser and every device.