CRM And The Multichannel Retailer: Part 1: Building A Holistic Customer View

In part one of this three-part podcast series, CRM And The Multichannel Retailer, MJ Crabbe-Barberis, director of global CRM product marketing at Infor10 CRM Epiphany, talks to Erin Harris, associate editor at Integrated Solutions For Retailers/Retail Solutions Online about the benefits of a holistic customer view and what that means to the retailer. Crabbe-Barberis provides thoughtful and insightful ways to create and justify such an initiative. Be sure to listen to parts two and three, as Crabbe-Barberis further explains CRM with regard to the multichannel retailer. In part 2, Challenges With Cross-Channel, she covers the issues retailers face as they implement a multichannel CRM program. In part three, Social Media And The Multichannel CRM Program, she separates fact from fiction with regard to the role social media plays in retailers' multichannel CRM Program.