CRM And The Multichannel Retailer: Part 3: Social Media And The Multichannel CRM Program

During part three of our podcast series, CRM And The Multichannel Retailer, MJ Crabbe-Barberis, director of global CRM product marketing at Infor10 CRM Epiphany, talks to Integrated Solutions For Retailers/Retail Solutions Online Associate Editor, Erin Harris about the proper ways to use social media as a customer touch point. She explains why social media must be included and actively managed as a part of the retail enterprise mix. Listen in as Crabbe-Barberis provides real-world use cases for using social media to generate profits for your multichannel organization.