Data: Constant Feedback Enables Constant Adjustment

By Matt Pillar, chief editor

May 2014 Integrated Solutions For Retailers

You don’t have to be a sailing enthusiast to become engrossed in the story of the 2013 America’s Cup. In the first-to-winnine- races, winner-takes-all Big Game of the sailing sports, Oracle Team USA faced the demoralizing reality of a one-andeight record against Team New Zealand. Last September, the highly improbable scenario of winning eight in a row and bringing the cup home weighed heavily on Team USA.

In what would become the longest America’s Cup event in history and what many have dubbed the greatest comeback in the history of not just sailing but of all sport, Team USA did just that.