Digimarc Sets New Guinness World Record At NRF 2014 For Fastest Retail Checkout

NRF Booth #132 – Digimarc Corporation (NASDAQ: DMRC) today announced it has set a new Guinness World Record for fastest time to scan and bag 50 items at National Retail Federation’s Annual Convention & EXPO (Retail’s BIG Show) 2014. With a Guinness World Record adjudicator present, company representatives scanned and bagged 50 items featuring the newly released Digimarc® Barcode in 51.91 seconds – bettering the previous record of 75 seconds. The items were scanned using a Datalogic Magellan™ 9800i multi-plane imaging scanner and an HP rp5800 POS system.

Attendees of the show witnessed the record-setting event at the Digimarc Booth #132 yesterday, Monday, January 13 at 3 PM ET. The record was set by Digimarc’s Ed Knudson, Executive Vice President, Sales and Marketing, and Sean Calhoon, Senior Director, Product Management, neither of whom have any professional checking or bagging experience. Adhering to Guinness’ guidelines, the team switched scanning and bagging duties after 25 items, placed exactly 10 items in each bag and included the 2014 Guinness Book of World Records itself as the last item scanned. All 50 items appeared correctly on the printed receipt, stopping the clock to establish a game-changing pace of 58 items-per-minute.

“It’s amazing how fast you can scan when you don’t have to hunt for the UPC code,” said Knudson. “This is a great accomplishment for the entire Digimarc team, but what we’re most excited about is bringing the Digimarc Barcode to retailers and brands. It’s not only going to dramatically speed checkout, which increases customer satisfaction and improves margins for retailers, it will also enable deeper engagement with today’s mobile-enabled shoppers.”

In a typical retail environment, professional checkers will be able to leisurely scan packages at rates exceeding 36 items per minute, compared to the industry average of 24 items per minute when scanning traditional UPC codes. The Digimarc Barcode is invisibly distributed over the entire surface of the package, eliminating the need for clerks, as well as shoppers using self-checkout, to find and position the barcode toward the reader. The Digimarc Barcode requires no special inks, printing processes or modifications to today’s POS systems. Learn more about this breakthrough in retailing technology at www.digimarc.com/retail.  

About Digimarc

Digimarc Corporation (NASDAQ:DMRC), based in Beaverton, Oregon, is a leading innovator and provider of consumer engagement, media management, and security solutions that create digital identities for all forms of media and many everyday objects. Digimarc’s digital IDs are imperceptible to humans and enable computers, networks and devices like mobile phones to better "see, hear and understand" brand impressions and other objects of interest. Digimarc has built an extensive intellectual property portfolio with patents in digital watermarking, content identification and management, media and object discovery to enable ubiquitous computing and related technologies. Digimarc develops solutions, licenses its intellectual property, and provides development services to business partners across a range of industries. For more information and the latest news, please visit www.digimarc.com and follow us on Twitter @DigimarcCorp.

Datalogic is a registered trademark of Datalogic S.p.A. in many countries, including the U.S.A. and the E.U. Magellan is a registered trademark of Datalogic ADC in many countries, including the U.S.A. and the E.U.