Digital Signage: More Than Just A Pretty Screen

July 2012 Integrated Solutions For Retailers

By Matt Pillar, Editor In Chief

New digital merchandising solutions add value to the shopping experience and drive incremental return for retailers.

As digital signage becomes more functional and interactive with consumers and their mobile devices, retailers must take care to invest in scalable display hardware and software solutions. Here, John Nicewick, director of strategic marketing and sales at Elo Touch Solutions, discusses the impact modern digital signage networks can have on the customer experience and the retailer’s profit line.