Do You Know Everything About Your Inventory?

By Sue Flake, Director, RFID, Motorola Solutions

As the boundaries of both online and offline shopping are being stretched, retailers today are focused on multiple channels and how to manage inventory as well as customer expectations across those channels. Retailers – who used to treat in-store, e-commerce and mobile shopping as separate silos - are building seamless customer experiences.  By doing so, retailers are benefiting from revenue gains, improved customer experiences, increased conversion rates, less margin erosion and lower costs. The explosion of omnichannel shows no signs of slowing down.

Before making a purchase, a typical consumer will use multiple methods for collecting product information and comparing prices. Researching products, showrooming and looking for bargains are all part of the technology-driven modern shopping experience. By understanding this shopping behavior, knowing what consumers want today and being able to anticipate what they need in the future, retailers now have the data they need to better manage their inventory and prepare their stores.

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