Drive Cross-Channel Success With An Integrated Cloud Platform

October 2012 Integrated Solutions For Retailers

By Brenda Whisenhunt, director of marketing, Retail Anywhere

Retailers can now leverage the cloud to create an integrated IT infrastructure for cross-channel applications.

Cross-channel selling has become a top priority for today’s retailers. It represents a major opportunity for driving sales and customer loyalty, but managing cross-channel sales has resulted in substantial IT integration challenges for retailers. The benefits are easy to see: the more transparent you can make the shopping experience, the more likely you’ll get repeat business. Being able to research a product through social channels, purchase that product online, and then pick up and/or return it in store is a big deal for most customers. A 2010 study by Retail Systems Research (RSR) showed that customers who shop across channels are likely to be your best, most profitable customers. Although the challenges of cross-channel selling may appear overwhelming, there is a strategy available to any size retailer that can help ensure success.