Driving The Shift From Analog CCTV To IP Video - One LP Program At A Time, NextLP Loss Prevention Leadership Series

By Hedgie Bartol, business development manager for retail, Axis Communications

There are thousands of security providers out there that would LOVE a piece of the retail business. Let’s face it, some retailers have well over 10,000 locations. That’s a great customer to have, right?

But serving this market takes more than just a desire to win the LP business. It takes dedication to be who they want and need you to be. As a video surveillance manufacturer, Axis Communications has spent many years serving the retail space, with a commitment to drive the shift from entrenched analog CCTV to IP-based network video and bring along all the technology’s benefits, like HDTV image quality, better intelligence, scalability and total cost of ownership. We’ve built many successful relationships, but with roughly 70% of the North American retail market left to convert to IP video, we have a lot of (exciting) work ahead of us.