E-Commerce In 2016: Executing On The Customer Engagement

By Matt Pillar, chief editor

November 2015 Innovative Retail Technologies

Customer engagement is digital priority number one for omni-channel retailers. How are progressive retailers driving it?

This year’s forecast for retail tech and operations spending in 2016 (page 5) paints a clear picture of the merchant community’s desire to meet consumer expectations by creating a holistic brand experience. While that effort requires a bold move away from channel-specific thinking and investment, it also requires retailers to strategically leverage touch points outside the four walls of the store — most notably e-commerce systems. As the battle for consumer mindshare goes, always on and available everywhere e-commerce sites are the front lines.