EarthLink Case Study: HoneyBaked Ham

Before making the switch to EarthLink Business, Angelo Lanni, Director of Information Technology for HoneyBaked Ham, personally managed each site location, a task that he was keen to delegate. “It was clear that I needed to step away from the day-to-day maintenance and management of each network site to focus on developing the bigger picture,” Lanni said.

Due to the transactional nature of their retail business, security of the data was tantamount. Also, the seasonal spike in traffic that HoneyBaked Ham experienced around holidays in the winter and spring meant they needed an agile provider able to add locations quickly. Finding an affordable, scalable and secure solution that would reliably tie their disparate locations together was the challenge, and EarthLink Business delivered an ideal solution.

Solution

EarthLink Business proposed a blended, completely private Multiprotocol Label Switching (MPLS) network with a hub and spoke configuration where the satellite store locations route via their corporate office for Internet access. With a blend of permanent storefronts and seasonal “pop up” or kiosk stores, EarthLink installed ADSL via MPLS in the bulk of the locations, a DS-1 at five locations, frame relay at ten and Evolution Data Optimized (EVDO) at the seasonal locations. EVDO is the standard for wireless transmission of data through radio signals.

“EarthLink Business had the most attractive offer, both from a price and technology standpoint,” said Lanni. “It was the natural choice for us.”

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