Ebook - How To Compete Wirelessly

From “concept to checkout” and “farm to fork,” retailers are realizing the benefits of moving toward wireless and mobile operations in order to operate as efficiently as possible.

“When combined with the smart phone revolution, an advanced wireless retail infrastructure opens up the possibility of personalized in-store customer communications, micro-targeted marketing, and social media engagement,” stated Aberdeen in a November 2010 Sector Insight report.

Of course wireless means more than just deploying mobile devices. It also enables retailers to connect with consumers via their wireless devices and deploy Internet-based technology solutions (such as surveillance) that can be delivered at lower cost and with added functionality.

This E-book will examine 10 components of the retail operation that will benefit from wireless and mobile enablement, yielding retailers an upper hand by increasing loyalty and customer satisfaction as well as boosting the bottom line.

Sponsored by Sprint. By downloading this material, you agree that a Sprint representative may contact you with more information.