Electronic Shelf Labels Automate Daily Price Updates

March 2014 Integrated Solutions For Retailers

By Sally Jones, contributing editor

A midwestern home furnishings giant keeps its low price promise to customers with the installation of electronic shelf tags as part of an automated price-matching solution.

Can you picture the salespeople in your retail store spending the time just before opening each day running around, updating the prices on several hundred shelf labels? With ongoing price matching in brick-and-mortar stores, more and more businesses such as Nebraska Furniture Mart were losing thousands of man-hours each year to this type of manual price changing. While the company’s executives wanted to stay true to their founder’s philosophy, “Sell cheap and tell the truth,” it was becoming more and more difficult in practice.