Engaged Commerce - Multi-Touchpoint Lifecycle Marketing To Drive Revenue

To drive revenue, you have to first engage your audience. To engage your audience, you need to communicate in a relevant way with them. Well, in a time when people engage with brands across a wide variety of touchpoints, relevance has been redefined. Marketers who evolve their strategies to an Engaged Commerce approach have much to gain.

Smartphones, tablets and other mobile devices have had a tremendous impact on how consumers communicate, browse the web, research brands and shop. Social media channels like Facebook and Twitter have also captivated consumers from all walks of life who are spending more time sharing status updates, photos and opinions with their personal networks. While mobile and social commerce are still in the early stages, there’s no denying that we’re moving in a direction in which an increasing number of consumers will be making purchases through these channels. This creates tremendous opportunities and raises new challenges for brands and retailers seeking to connect, interact and engage with today’s more informed and empowered consumers.