enVista Commerce, A Division Of enVista, LLC, Launches Luxury Brand 350West Through Joint Venture With Fredman Design Group

enVista leverages supply chain consulting, omni-channel retail and Magento experience to develop and manage the ecommerce business

enVista, a leading supply chain, omni-channel retail consulting and IT services firm, announced recently that it has launched a joint venture with Fredman Design Group (Fredman), a nationally recognized interior design firm. Together, enVista and Fredman created and launched 350West, an ecommerce site to showcase and sell Fredman’s upscale line of home goods and furnishings. enVista Commerce, a division of enVista, will manage 350West’s ecommerce omni-channel platform and operations. 

enVista currently consults with and develops supply chain strategies for hundreds of major retail brands. This is the company’s first foray into managing an omni-channel and commerce platform. Fredman brings nearly 40 years of interior design business acumen to the business model. Together, the partners will bring new levels of service and style to the national luxury home goods market.

enVista President and CEO Jim Barnes said, “350West offers buyers from anywhere in the country the chance to leverage the incredible design sense and aesthetic of Susan Fredman and her team, and it also gives her legacy brand a larger, national reach. enVista will help ensure that, in today’s hyper-competitive omni-channel environment, 350West will be able to deliver superior customer service, leveraging an end to end solution from order capture to fulfillment execution.” 

This 350West project marries enVista’s deep supply chain consulting expertise, Magento experience, and omni-channel technology platform to provide a seamless customer experience. Building on Fredman’s popular retail boutique locations, 350West encourages customers to “shop like a designer” from Fredman’s expertly curated collection.  

Susan Fredman, CEO, said, “It has been a pleasure to work with enVista to launch our joint ecommerce site and develop Collection 350, a private label line exclusively available at 350West. enVista’s omni-channel retail expertise has given me peace of mind as a business owner that our direct-to-consumer retail platform will reflect and enhance our brand that we’ve worked hard to build. It truly offers customers the same level of tailored service, design-driven style and ease-of-use that they would experience within our existing retail stores. This is an extraordinary partnership.”  

About 350West.com
350West.com is an online retail site where customers are encouraged to shop like a designer from the site’s ever-changing collection of the extraordinary. Every décor element is developed and created or hand-selected by a small, passionate team of interior designers from Fredman Design Group. The company will donate at least $.50 to Designs for Dignity for every order placed on 350West.com. Shoppers are encouraged to match or exceed that donation. For more information, visit www.350West.com

About enVista
enVista is a leading supply chain consulting and IT services firm, delivering innovative solutions that improve profitability, enhance customer service and reduce waste from source to consumption. enVista’s unrivaled consulting experience, deep vertical industry expertise and comprehensive solutions portfolio, enable clients to leverage one strategic partner that consults, implements and operates across Supply Chain, Transportation, Retail, IT and ERP. For more information, visit www.envistacorp.com