Excellence At Every Touchpoint In The Connected Retail Experience

December 2012 Integrated Solutions For Retailers

By Mike Webster, SVP and general manager, Oracle Retail

A single view of the customer is imperative for retailers to completely understand and serve them.

This year’s Integrated Solutions For Retailers tech spending survey confirms that retailers are leveraging technology to enable success where it matters most — at customers’ multiple touchpoints. Omni-channel growth and international expansion are fueling investment in technology that connects the entire retail organization with the consumer in both virtual and physical environments. This enables the retailer to deliver what the customer expects — a single, consistent experience rather than a collection of channels. So, the primary goal behind technology investments this year is to erase the concept of channels and replace it with a seamless “metailing” shopping experience.