GameStop Unveils New Rewards Card In Time For Holiday Season
By Megan Zielinski, contributing writer
GameStop, global multichannel consumer electronics, gaming and wireless retailer, has partnered with Alliance Data Systems Corporation, top global provider of data-based marketing and customer loyalty solutions—presenting its brand-new company-owned PowerUp Rewards Credit Card for over 28 million current and newly-added members to enjoy.
After listening to customer feedback, GameStop is giving members another way to earn rewards and save with the addition of the new card—just in time for the upcoming holiday season. With the card, members can shop and make payments of large purchases in-store and online, spread out payments over time according to their personal budget, manage their card online and through mobile, and collect exclusive savings and discounts—with no annual fee or extra charges. “Now, the GameStop PowerUp Rewards Credit Card gives even more power to our customers, allowing them to get bonus points, and if they desire, pay over time for all the great new and pre-owned items we sell – games, gaming consoles, accessories, tablets, smart phones and more,” said Frank Hamlin, chief marketing officer at GameStop.
PowerUp Rewards Basic members will be granted with 5,000 bonus points, and PowerUp Rewards Pro members will collect 15,000 bonus points when signing up for an account—points that when accumulated, allows members to redeem limited-edition items, gaming accessories, discounts and savings on new games, consoles and more. Members earn points with each purchase they make of GameStop merchandise, and receive insider news, event invitations and special offers sent to their email.
Analytic data and cardholder’s purchasing patterns revealed through card usage will provide GameStop with valuable information to better-connect with customers and enhance the shopping experience, as well as adjust the brand’s inventory appropriately according to popular products sold, saving company expenses. Alliance Data is enabling GameStop to access digital and mobile features connected with the card network. President of Alliance Data Retail Services, Melisa Miller stated, “We look forward to collaborating closely with this industry leader to help them drive long-term loyalty, grow sales and give its valued members even more reasons to shop frequently.”
Continuing its focus on engaging with customers, GameStop recently launched their new and improved trade-in service and began implementing innovative beacon technologies in select stores—offering personalized recommendations and savings, while harnessing the power of analytics to further connect with customers.