giggle Relaunches eCommerce Site On Demandware

The destination for new parents switches to the commerce cloud for a more stable and scalable digital commerce environment

Demandware®, Inc. (NYSE: DWRE), a leader in on-demand ecommerce, today announced that giggle, a leading baby specialty retailer that is the one-stop source for today's new parent, has relaunched its ecommerce site, www.giggle.com, on Demandware Commerce. The site showcases only the best baby products that have been carefully screened to meet giggle product criteria based on feedback from today’s new parents. It also features giggle’s Best Baby Registry, a sophisticated, interactive section that ushers expectant parents through the process of creating the perfect baby registry for their unique needs.

“Our mission is to make the transition from not having kids to having kids simple, easy and fun. Our website and Best Baby Registry are critical vehicles for reaching and servicing our customers. We needed a digital commerce solution that gives us the functionality and brand control necessary for delivering a superior shopping and gifting experience. With Demandware, we now have a flexible, scalable platform that we can leverage to grow our brand and continue to expand our reach,” said Ali Wing, CEO and founder for giggle.

giggle required an ecommerce platform that could scale to support its growth and provide its team with full control over the user experience and site functionality. The company switched from an on-premise platform to Demandware Commerce, which provides a robust set of multichannel commerce capabilities, a fully customizable development environment, and scalable world-class infrastructure readily available for giggle to plug into.

“giggle wanted to feel confident about site reliability and functionality with its online business. With Demandware, they get peace of mind, knowing they have a best-in-class cloud commerce platform with industry-leading performance and uptime, capable of supporting its digital commerce strategy today and tomorrow,” said Jamus Driscoll, senior VP of marketing for Demandware.

About giggle
A multichannel brand, including an e-commerce site, 14 stores nationwide, a catalog business, and a baby registry app, giggle is the one-stop source for today's new parent, offering a complete checklist of only the best essentials, gifts and resources to make the transition to parenthood not only easier, but smarter, including giggle’s own line of baby products, giggle Better Basics; its private club flash sale site, giggleDEALS; and its content site, giggleGAB. Founded in 2003, giggle carefully edits the selection of furniture, gear, clothing, toys, bedding, baby care, gifts, and more, making sure to keep it simple, stylish and healthy. giggle helps new parents be new parents, and puts the "giggle" into parenthood. For more information about giggle, giggle resources and giggle store locations, and to shop online, visit www.giggle.com or call 800.495.8577.

About Demandware
Demandware (NYSE: DWRE)  is a leading provider of software-as-a-service (SaaS) ecommerce solutions that enable companies to easily design, implement and manage their own customized ecommerce sites, including websites, mobile applications and other digital storefronts.  Customers use our highly scalable and integrated Demandware Commerce platform to more easily launch and manage multiple ecommerce sites, initiate marketing campaigns more quickly, and improve ecommerce traffic. For more information about Demandware, visit www.demandware.com, call 888-553-9216 or email info@demandware.com.

SOURCE: Demandware