Going Green And Staying In The Black
By Michele Salerno, Celerant Technology Corp.
Obtaining contact information from a customer at the point-of-sale can prove troublesome for a variety of reasons. Some worry about privacy concerns. Others may brush off signing up for those reward points because they’re in a hurry. And then there’s the well-intentioned, but perpetual procrastinator, who always shrugs off registering for that loyalty card until “next time.” But next time never comes...
Presenting the customer with the option of receiving a receipt electronically can often convince a customer to volunteer information they may otherwise attempt to withhold, as Celerant Technology’s CEO, Ian Goldman, pointed out in a recent interview with MSNBC. During the interview, Goldman described the struggle retailers face when obtaining customer information and explains how many retailers attempt to utilize green receipts as a business strategy.
Please log in or register below to read the full article.
Get unlimited access to:
Enter your credentials below to log in. Not yet a member of Retail IT Insights? Subscribe today.