He Said, She Said: Video In An Omnichannel World? It's A Tool To Consider When You Use IP, Guest Series Part 2

By Jackie Andersen and Hedgie Bartol, Axis Communications

It’s no shocker: the digital world has morphed the entire retail landscape. More and more shoppers are shopping on their own terms. This trend has created the Omnichannel marketplace. With access to products anytime, anywhere, and in any store, building a consistent customer experience is the key to managing an Omnichannel world.

But the truth is that the Omnichannel experience is evolving almost faster than technological tools can keep pace. And, anytime trends outpace solutions, it’s a time for retailers to think theoretically about how their existing tools and technologies can help their stores get ahead. According to Jackie Andersen and Hedgie Bartol, retail business development managers at Axis Communications, IP-based video surveillance is one such tool to feed the Omnichannel.

Be sure to read Part 1 of this series for quick tips on using surveillance to illuminate risky holiday business.