HMK Store Now Open In Southlake, Texas

New Store Concept from Hallmark Enters Second Market

Kansas City, MO (PRWEB) - HMK, a boutique-style retail experience developed by Hallmark Cards, Inc., introduces its new store now open in the Southlake Town Square shopping district. The Dallas/Fort Worth area becomes the second city in the nation to be home to this new concept.

Hallmark developed HMK to meet the growing consumer interest in personalization and co-creation. The store enables shoppers to create unique, personalized gifts that reflect an individual’s sense of style. HMK also celebrates the artistry and emotion that are so closely associated with the Hallmark brand.

“HMK combines customization with a high level of service. We invite the consumer into the design process, and we create the perfect gift together,” said Elizabeth Rivera, vice president of retail stores for Hallmark Retail. “HMK is all about bringing the best elements of the Hallmark brand to life in a new way to appeal to new audiences. We’re eager to enter new markets to continue to learn and develop this concept.”

HMK offers a specially curated selection of home décor items, kids and baby gifts, accessories, Hallmark greeting cards, gift wrap and more. Within each department, shoppers can find ways to make items uniquely theirs, with services like custom printing, embroidery, laser cutting and engraving – all made possible through a high level of in-store service.

Shoppers at HMK can co-create gifts with endless possibilities: a pillow can be embroidered with a monogram, a storybook can be customized with a child’s name and likeness, a graphic pattern can be selected for an iPhone cover, and an original silhouette of a person or pet can be created by a Hallmark artist. To welcome shoppers to each HMK store, HMK specialists greet them with a warm cookie to help them feel at home while they browse.

HMK also introduces people to a new way of shopping for Hallmark greeting cards. A hand-picked assortment of cards is displayed throughout the store, and shoppers can browse thousands more cards using iPads® at the display. When a favorite is selected, an HMK specialist retrieves the card. Another option is to create a custom card with just the right message, and those cards can be personalized and printed in store.

In addition, HMK stores highlight products from local artists and vendors in each market. Dallas area vendors currently featured at HMK at Southlake Town Square include Kate Weiser Chocolate, ChickeeBoom jewelry, and 3 Marthas babywear.

Store Hours:
Monday – Wednesday: 10 am – 8 pm
Thursday – Saturday: 10 am – 9 pm
Sunday: 12 pm – 6 pm

The first HMK store opened in October 2013 on the Country Club Plaza in Kansas City, Mo. In June 2014, HMK will add a third store location in Denver, Colo., in the Cherry Creek North shopping district. The HMK stores are owned and operated by Hallmark.

About HMK
HMK is a new, boutique-style retail experience from Hallmark that invites shoppers to design, create and personalize beautiful gifts, cards and accessories. In-store personalization services bring the latest technology and exclusive designs together to create truly great gifts. Hallmark was established in 1910, and this new store concept builds on a 100-year legacy of artistry and expertise in helping people connect with each other. HMK debuted in 2013 and currently operates concept stores in Kansas City, Mo.; Southlake, Texas; and Denver, Colo. (opening June 2014). Learn more at: http://www.hmk1910.com/.