How Cloud Can Help Your CMO

A Q&A with Vishal Sharma, VP of Cloud and IT Services Products at EarthLink.

Q: What are the key roles cloud solutions can play in helping retailers achieve their business goals in a fast-changing marketplace?

The role of technology in retail has evolved from operational to strategic, and one of the biggest drivers of this change is the marketing department or CMO as they seek to engage increasingly mobile customers across channels. Take in-store infrastructure as an example. Traditionally, it consisted of networking to support POS systems and basic phone lines. Today, retailers are expanding infrastructure to support everything from mobile and Wi-Fi to digital media and data analytics. The problem for IT departments is that they’re being asked to make these changes very quickly but with the same limited budgets and IT resources that they’ve always had. This is where the cloud can help, as it allows IT to spin up new applications quickly without large capital outlays or a heavy burden on store employees or IT staff.

Want to read more? Download the full Q&A below!