How HCM Guides The New Path To Purchase

The store associate plays a pivotal role in the consumer purchase decision. Are your associates armed with the tools they need for the task?

Managing a retail workforce is complex business. Associates are at once a retailer’s greatest asset and most important differentiator, one of their most substantial costs, and one of their most significant liabilities. These attributes require a multifaceted management strategy that requires expertise in human resources, finance, labor law compliance, scheduling, interpersonal management, product, selling, and store operations training, and more. Traditionally, retailers have viewed these requirements as costs of doing business, and they’ve had little choice but to implement disparate, loosely connected point solutions to accommodate each piece of the associate management equation.

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