How LP Impacts Positive And Negative Customers

By Keith Aubele, CPP, LPP, President & CEO, Retail Loss Prevention Group, Inc.

After spending 30 years in the retail world at multiple levels of retail leadership, I have come to the conclusion that we can boil our relative customer base down into two simple categories.

1. Positive Customers
2. Negative Customers

Finally, someone has taken reams of disparate and simplified the equation. 

Now that we understand how our customer base is divided, it is time to understand how to approach these customers from a loss prevention/asset protection perspective. 

Too often I see LP/AP divisions focus too much on the reactive response to shrink and loss. This subject will be covered in greater detail in upcoming article. However, when we focus on deploying an LP/AP security mission and message into the actual facilities in which our customers shop, we must focus on two critical points.

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