How SEM Data Insights & Analytics Serve Tech-Savvy Shoppers

June 2014 Integrated Solutions For Retailers

By Adam Blair, contributing editor

As stores take on expanded roles and responsibilities, retailers need responsive, real-time solutions that go beyond traditional workforce and task management tools.

Stores have taken on many new roles in today’s omnichannel environment. It’s never been more critical for retailers to have their people doing the right thing at the right time — whether engaging customers, setting up promotions, or completing new tasks like buy online/pick up in-store. Unfortunately, many retailers have struggled to keep up with the super-fast pace of technological change. Although Big Data, Web analytics, and price optimization offer more customer insight, the stores themselves remain digitally underserved, says Dave Andrews, director of marketing communications at Reflexis. To better compete with online and traditional retail and provide a differentiated online-to-store brand experience, retailers need a comprehensive store execution management (SEM) platform.