How The Connected Consumer Is Shaping Retailers' OmniChannel Strategy

Armed with increasingly powerful mobile tools, consumers are now entering stores with an entirely new set of expectations. This whitepaper addresses these growing consumer expectations, while revealing how retailers have adapted to this new breed of highly connected consumer and, in so doing, have augmented the in-store experience. ‘How the Connected Consumer is Shaping Retailers’ Omnichannel Strategy’ paints a picture of the store of the future by outlining the digital tools that retailers can use today to transform their stores into shopping destinations that satisfy a more discerning and digitally-savvy demographic.

‘How the Connected Consumer is Shaping Retailers’ Omnichannel Strategy’ is authored by Marco Ventura, vice president of business development at T1Visions. Ventura notes, “shopping behavior has changed dramatically in the last decade, even more so in the last five years. We are seeing studies that indicate omnichannel shoppers spend 3.5 times more than single channel shoppers. The extent to which retailers successfully blend the physical and the digital store into one seamless experience will significantly impact their competitiveness and ability to remain relevant with consumers.”

Download the full white paper below to learn more.