How To Evaluate An In-Store Merchandising Partner - Part 1

By Joe Holley, Frank Mayer and Associates, Inc.

In-store merchandising is an integral, tangible representation of a brand and a reflection of the retail environment for which it is created. It is unassailable that the partner you choose to bring your project to fruition can impact factors like design, speed to market, project cost, user experience and so on — things that ultimately determine success. So, how do you make sure you’re applying the right criteria to the evaluation of the merchandising partner that will translate your objectives into a tangible, customer-focused, handsomely-branded, solidly-performing solution.

First, you should approach your choice with more than a one-and-done mentality.  Look for continuity. Ask how far back the longest-running client relationship goes and how many clients have been around for a decade or more. Our oldest client relationship at Frank Mayer and Associates began over twenty years ago.

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