How To Evaluate An In-Store Merchandising Partner

September 2013 Integrated Solutions For Retailers

By Joe Holley, VP of new business development-displays/merchandisers, Frank Mayer and Associates, Inc.

Identify what you need to accomplish, then identify who can best help you get there.

In-store merchandising is a tangible representation of a brand and a reflection of the retail environment for which it is created. It is unassailable that the partner you choose to bring your project to fruition can impact factors like design, speed to market, project cost, user experience, and so on — things that ultimately determine success.

So, how do you make sure you’re applying the right criteria to the evaluation of the merchandising partner that will translate your objectives into a tangible, customer-focused, handsomely branded, solidly performing solution?

First, approach your choice with more than a one-and-done mentality. Look for continuity. Ask how far back the longest-running client relationships go and how many clients have been around for multiple projects. Second, ask for real-world examples to back up self-proclaimed attributes.