How To Maximize Top Line Sales Growth Using Video Driven BI, Guest Series Part 2Source: Envysion Inc.
By Matt Steinfort, president and CEO, Envysion
You can catch up with Part 1 here.
Welcome to the second article in this three-part guest series, presented by Envysion, which focuses on using video-driven business intelligenceTM to improve decision making and drive top line growth and profitability. Read on to learn the tactical steps leading retailers are taking to improve the marketing, merchandising and customer service aspects of the in store experience and how these efforts translate to increased basket size, higher sales and more repeat customers.
Today’s average retailer collects an overwhelming amount of data about its brick and mortar operations, but still lacks visibility into daily store operations and the main components of top line sales growth – traffic count, average basket size and conversion rate. To maximize growth, retailers must be able to rapidly and intelligently adjust strategies and policies based on changes in consumer behavior as reflected in these metrics. In order to accomplish this, retailers need the real life story behind the numbers; they need to instantly see what is happening in the store and quickly respond with confidence.
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