iBeacon: Monster Benefits From Mobile Apps

By Matt Pillar, chief editor

April 2014 Integrated Solutions For Retailers

On the heels of the NRF show, where iBeacon technology was the flag bearer for a massive contingent of consumerfacing mobile applications, I was eager for Brad Fick’s take. Fick is president at mega-integrator Direct Source. I’m suspicious of any integrator who would claim to have more experience building these things into real-world retail environments than Direct Source, and Fick is one of those guys unafraid to disclose failure. When guys like that tell you a technology is a winner, it’s a safe bet they’ve already put money on it and come out ahead.