iBeacon: The Big Mobile Breakthrough For Retail?

By Ron Bowers, Senior Vice President  Business Development, Frank Mayer and Associates, Inc.

Have you noticed the sudden flurry? No, not snow…I’m talking about articles on iBeacon. There is a new feature on the recently released iOS7 operating system that enables micro-location based communication. The messaging you receive on your phone is triggered by your location in a way that is reported to be more targeted and workable than we’ve seen to date.

A lot of commentary about iBeacon has focused on its potential to transform retail experience because, frankly, that is where its use is most visible right now. Apple is reported to have turned on iBeacon in all of its stores and Macy’s is testing it through the Shopkick application in two stores. Retailers whose mobile strategies have matured to the point of offering targeted in-store engagement have a potentially exciting new tool.

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