iBeacon + Wi-Fi: Finally, "Opting In" Can Be A Win-Win

By Aerohive VP, Business Development Bill Hoppin 

“Opt In” these days too often means going from “Hello” to “What will we name our 4th child?”

Suddenly, by clicking (or not clicking) a box on an electronic form, the emails start coming, maybe even a text message or two, and worse yet these message seem to “know” a lot more about you than you have shared. This can get creepy and annoying quickly, and once a company has gone there with a consumer it is very hard to reverse.

Yes, you want to get great offers and personalized service, and maybe even a cool suggestion or two about products or services you didn’t know about, but these have to be “cool” experiences and work well. These communications need to be relevant and appropriate.

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