iGoDigital Launches Guided Search
New intelligent search interface enables retailers to deliver personalized search results straight from the search box, directing customers to the most relevant product pages with less clicks
iGoDigital, the market and technology leader in personalized product recommendations and guided selling for ecommerce, today announced the immediate availability of iGoDigital Guided Search, a new intelligent search interface. iGoDigital Guided Search delivers personalized search results straight from the retailer’s website search box, directing customers to the most relevant product pages with fewer clicks. The new tool enables improvement of all three of search success objectives, relevancy, speed and interactivity, by combining search filters and personalized, real-time search results into a single, intuitive interface.
Using iGoDigital’s proprietary technology, Guided Search presents shoppers with search results that are not only based on search terms, but also on their unique purchase behavior and preferences. Guided Search delivers these results as a “quick view” window from the search box. The “quick view window” includes products and filters, allowing the shopper to further customize the search experience and find to the exact product they’re looking for, with fewer clicks.
“Search plays one of the most significant roles in the path of the online retail sale, yet today’s process requires several clicks, forms transmissions and page loads – all of which consume too much time and ultimately hinder a retailer’s ability to capture and maintain the customer’s interest,” said Eric Tobias, president, iGoDigital. “iGoDigital Guided Search reduces the number of clicks and page loads required to refine your shoppers’ searches and equips consumers with relevant search results based on what a retailer has learned about their preferences. Guided Search can not only speed up the checkout process and improve sales conversion rate, but also demonstrates retailer deep understands of their customers’ preferences, increasing loyalty.”
Guided Search is powered by iGoDigital’s proprietary technology, the Customer Intelligence Engine which analyzes individual shopper behavior, customer demographics, social graphs, the wisdom of the crowds and individual product attributes to personalize the customer experience. The technology is used across iGoDigital’s solutions to expose customers to relevant and desirable products through multiple channels during the shopping process.
To learn more about iGoDigital, visit www.igodigital.com.
iGoDigital is the leading provider of ecommerce personalization solutions to guide smarter retail. iGoDigital delivers accurate, predictive and actionable real-time product recommendations tools that guide shoppers through a personalized cross-channel shopping experience. iGoDigital serves 8 of the 10 top online retailers and many of the world’s most successful retail brands, including Amazon, Office Depot, Staples, Wal-Mart, P&G, OnlineShoes and Scholastic. To learn more about iGoDigital, visit www.igodigital.com.