Interview With UPS's David Sisco: Improving The Global Online Shopping Experience
In September 2013, UPS published a white paper titled UPS Pulse of the Online Shopper: A Customer Experience Study, based on extensive research conducted by comScore. For retailers seeking to win over online consumers worldwide, the paper offers great detail into the universal preferences and behaviors of online shoppers globally, as well as some important regional differences. Most importantly, it reveals actionable information for retailers to better engage shoppers across all phases of the online shopping experience – from pre-purchase to purchase and delivery to post-purchase. Here, Integrated Solutions for Retailers shares the results of a discussion about the report conducted with David Cisco from UPS.
ISR: What does the UPS/comScore report tell us about consumer preferences on the whole?
Sisco: Fundamentally, the business of online retailing shares a lot of commonality around the world. Globally, consumers are looking for more omni-channel experiences throughout the entire shopping continuum from pre-purchase to post-purchase.
Download the complete interview below to read more.
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