In-Store Credit Kiosks Increase La-Z-Boy Sales

A Conversation with Northern Chair/La-Z-Boy’s Troy Kvingedal

Convenient, in-store, self-service credit kiosks contribute to increased big-ticket sales at furniture, flooring, mattress and other retail stores. General Manager Troy Kvingedal runs eight Northern Chair (operating as La-Z-Boy Home Furnishings & Décor) stores in California with two more locations to open soon. He discusses how a turnkey, cloud-hosted platform that receives almost instant in-store credit approvals has improved his business.

Lender-approved customer credit allows customers to increase spending. How do your La-Z-Boy stores leverage this option on a regular basis?

We know that the average ticket is higher on financed purchases. So we actively promote special 36-month financing options around holidays such as Memorial Day, the Fourth of July, Labor Day and Columbus Day. This gives our customers the comfort of easily managed payments and, of course, helps them to fill their room with a complete La-Z-Boy set of furniture and accessories.

We promote our financing options in print and broadcast ads and ask our sales associates to offer financing when they feel it’s appropriate. Also, our lender, GE Capital, provides us with tabletop signage urging customers to “Ask Us About Our Financing.” And the Versatile Credit kiosk is located prominently on a track that runs around each store. Customers can’t miss it.

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