News | March 27, 2014

InComm's Corporate B2B Store Enables Retailers To Streamline Management Of Corporate Gift Card Sales

Facilitates digital and physical gift card fulfillment, reporting and management all through the same platform, improving internal efficiencies and adding flexibility

InComm, a leading prepaid product and transaction services company, today announced the launch of Corporate B2B Store. The turnkey ecommerce solution helps brands sell their own gift cards to their corporate and promotions clients. It enables individual and bulk fulfillment of both digital and physical cards, as well as management and reporting of the gift card program, all through one platform. 

Benefits of Corporate B2B Store include:

  • Allows you to scale your corporate sales program without adding additional staff or resources
  • Streamlines input and data capture, eliminating manual data entry into multiple systems
  • Decreases financial risks associated with stolen or lost gift cards by allowing delayed activation of cards
  • Eliminates the need for IT resources and ongoing maintenance

“Sales to corporate and promotions clients have always been an important part of a retailer’s gift card program,” said Mike Fletcher, General Manager, InComm Digital Solutions. “What’s more, gift cards provided through corporate programs can reach customers who have previously not engaged with the retailer, so they not only have a big impact on revenue, but also help promote new brand loyalties. Unfortunately, many retailers today have limited resources to manage their corporate gift card programs. In addition, they are relying on manual processes across multiple disparate systems to accommodate just one specific task at a time. We’re pleased to now offer Corporate B2B Store because it streamlines the entire B2B gift card fulfillment and management workflow through one, easy-to-use system, allowing retailers to speed internal processes and increase efficiency.”

Additional features of Corporate B2B Store include:

  • Co-branding is available for both digital and physical cards
  • Digital and physical fulfillment can be either “many-to-one” (bulk) or “one-to-many” (individual)
  • Corporate accounts can be set up with associated payment terms and discount tiers
  • Digital gift card orders can be customized with photos, text or company logo
  • Order statuses can be viewed for easy tracking 
  • Both variable and set denominated cards are available

“Our Corporate B2B Store gives retailers more flexibility to sell both physical and digital gift cards, which, in the past, required working with multiple vendors and solutions,” said Fletcher. “As more retailers’ clients run campaigns online or via email, we’re seeing an increased demand for digital cards, so the ability to easily and cost-effectively offer and manage both is a huge benefit.”

About InComm

InComm is a leading provider of cutting-edge prepaid products, services and transaction technologies to retailers, brands and consumers. InComm supports more than 450,000 points of distribution and helps retailers build prepaid card destinations, connects brands with new markets and gives consumers a simple, secure shopping experience. In the corporate sales, incentives and promotions arena, InComm provides an innovative technology platform that allows brands and distributors to sell, promote and deliver prepaid products in both digital and physical formats. InComm stays ahead of emerging trends by analyzing market needs and leveraging its global commerce platform, go-to-market expertise and extensive partner relationships. With 123 global patents, InComm is headquartered in Atlanta and has offices in North and South America, Europe, Russia and the Asia-Pacific region. For more information, visit www.incomm.com or follow us on Twitter at www.twitter.com/incomm.