Inmar Enabling Weis Markets' Digital Coupon Program
Inmar’s cloud e-wallet solution is powering grocer’s new eCoupon paperless coupon program
Inmar, a company operating intelligent commerce networks, recently announced Weis Markets has expanded its membership in the Inmar Promotion Network with the activation of a new digital coupon program.
This new eCoupon program allows registered members of the Weis Preferred Shoppers Club to access and “clip” paperless coupons at the grocer’s website – www.weismarkets.com. The selected coupons are added to the cardholder’s account and automatically redeemed at checkout when the required purchase is made and the customers present their Weis Club Card or card I.D. number.
The eCoupon program – in place at all 164 Weis Markets’ stores in Pennsylvania, Maryland, New York, New Jersey and West Virginia – is another technology-driven shopper engagement effort from this retailer.
The addition of paperless coupons to their marketing portfolio is part of a nationwide response to the rapidly growing demand for digital promotions by shoppers. According to Inmar, redemption of paperless coupons has doubled in volume every year since 2008. In 2012, Inmar processed more than 20 million paperless coupons.
“Our mission at Weis is to deliver an exceptional shopping experience based on value, quality and service. Our eCoupons program helps us conveniently deliver paperless coupons to our Weis Club members,” said David Hepfinger, President and CEO of Weis Markets. “This will help us reward shopper loyalty and drive sales.”
The eCoupon program is just the latest collaborative engagement between Inmar and Weis Markets. In addition to this effort, Inmar also provides Weis Markets with processing for their paper coupons and manages both their reverse logistics (front store) and their store pharmacy returns program.
“Weis Markets strategy of deploying a paperless coupon program further illustrates that retailers who truly know how shopper behavior is changing are adding digital promotions to their marketing mix,” said Inmar CEO David Mounts. “The convergence of paper coupons, digital media and digital coupons in promotion-based marketing is rapidly increasing and Weis Markets has, again, demonstrated their responsiveness to shifting consumer demand,” added Mounts.
Inmar is a technology company that operates intelligent commerce networks. Our platforms connect offline and online transactions in real time for leading retailers, manufacturers and trading partners across multiple industries who trust Inmar to securely manage billions of dollars in transactions. Our Promotions, Supply Chain and Healthcare platforms enable commerce, generate meaningful data and offer growth-minded leaders actionable analytics and execution with real-time visibility. Founded in 1980, Inmar is headquartered in Winston-Salem, North Carolina with locations throughout the United States, Mexico and Canada. For more information, visit www.inmar.com.
About WEIS MARKETS
Founded in 1912, Weis Markets, Inc. is a Mid Atlantic food retailer operating 164 stores in Pennsylvania, Maryland, New Jersey, New York and West Virginia. For more information, visit: WeisMarkets.com.