Insight Into Customers Through Business Discoveries

October 2012 Integrated Solutions For Retailers

By Rebecca Braverman, senior director of global market development for consumer products, retail and distribution, QlikTech

The changing dynamics of today’s retail environment require retailers to adapt quickly to consumers’ preferences.

Leading retail and wholesale companies are leveraging business discovery solutions to enable faster and more profitable decisions in a highly fragile customer-driven market. Shopping expectations are high, requiring transparency across product and relationship value chains. Within each function, decisions are made that impact companies’ abilities to attract, satisfy, and retain profitable customers.

It is common for routine decisions not to be supported with the same priority as corporate initiatives. Strategies on whether to consolidate channels or move to emerging markets can consume analytical resources, leaving associates to make decisions based on “gut feelings.”