How Mobility Is Impacting All Of Retail

Retailers face a dynamic environment with many changes and challenges. in the hands of consumers and sales associates, mobility is a powerful driving force. To assess retailers’ progress with mobile technology, and to help determine go-forward plans, motion computing sponsored a survey that was conducted by Retail TouchPoints.

The march 2013 survey collected responses from 101 retail executives (94 retailers and 6 consumer Packaged Goods companies). The respondents represent a diverse swath, with specialty softgoods, specialty hardgoods and Grocery representing about half of the categories. Big Box, Electronics, Pharmacy and office supplies also were represented, as were others. most were from the u.s.

retailers are realizing that mobile technology gained critical momentum in 2012 and 2013. smartphones influenced 5.1% of annual retail store sales in 2012, translating to $159 billion in forecasted total sales, according to 2012 consumer research from Deloitte Consulting. This total is expected to grow to 19%, or $689 billion in brick-and-mortar transactions by 2016. To meet the demands of mobile-enabled shoppers, retailers must be armed with equal or better mobile technology. currently, close to half (49.5%) of retailers operate a mobile web site, according to the study, titled: Integrating Mobile Across All Touch Points.

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