Magazine Article | June 21, 2014

Interactive Digital Signage Creates Customer Engagement Opportunities

Source: Innovative Retail Technologies

July 2014 Integrated Solutions For Retailers

By Adam Blair, contributing editor

Advanced technology offers online-style customer tracking of in-store interactions.

Retailers can continue to fight the trend of shoppers bringing mobile devices into their stores, but it’s a losing battle. Here, Marco Ventura, VP of business development at T1Visions, discusses how retailers that deploy advanced interactive digital signage can take advantage of shoppers’ constantly connected status.

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