As mobile devices become indispensible tools to everyone from distribution center employees to customer-engaging store associates, retailers are paying more attention to their impact on the customer experience. As such, they’re paying closer attention to their mobile device hardware investments, increasingly through the deployment of MDM (mobile device management) solutions.
That retailers are accepting MDM as a necessity is not surprising; according to our 2014 Retail Tech Spending Survey, mobile POS and non-POS-enabled mobile devices for store associates are our readers’ top two spending priorities this year. Nearly half of retailers call mobile POS hardware their top in-store hardware priority, and close to 40 percent will outfit associates with mobile devices to assist them with inventory and customer-facing tasks like CRM and clienteling.
Read more about the effect of MDM on retailers and access more original content from the February 2014 digital edition of Integrated Solutions For Retailers.
A couple of years ago, I initiated a debate among our editorial and publishing staffs about the term omni-channel. To oversimplify my argument, I didn’t like the term and I didn’t want to use it in our publication. My position was rooted in the definition of omni. It means all; in all ways, places, etc.; without limits.
Great looking tags bag great customer sales. The tag and labeling of your merchandise reflects the value of your product and company. Nothing communicates more about your brand, your pricing, and your merchandise than a high-quality tag or label.