Italian Fashion Brand Furla Implements Omnichannel Store Experience For Shoppers Worldwide

Cegid Enables Furla to Centrally Manage all Stores, Engage with Shoppers in Real-Time and Deliver an Enhanced Shopping Experience

Cegid, an international enterprise software provider, recently announced that Furla, the Italian fashion brand known for its creativity and quality, selected Cegid’s latest solution for connected commerce retail to provide Furla stores worldwide with a centrally managed omnichannel experience. Cegid’s Yourcegid Retail Y2 allows Furla to manage its activities and customers in real-time across multiple channels. The project started in Europe for a total of more than 340 stores internationally, including in the USA.

Furla needed to centralize its retail and merchandizing activities with a single, centralized database, while still maintaining strong attention to local needs for store management, customer loyalty programs and local tax procedures. Furla chose Yourcegid Retail Y2 to provide its sales associates with cloud-based, real-time access to company data from their tablets to improve efficiency and increase sales. The application can produce a range of key indicators on demand based on channel or geographical area, enabling Furla to optimize its management in an international and omnichannel environment. The application allows sales associates to engage with shoppers and deliver a greater shopping experience.

“In fashion retail, from luxury to premium services, knowing the clients and creating a strong relationship with them is key,” said Eraldo Poletto, CEO at Furla. “Using a system that allows us to centrally manage all our stores across the world, while taking into account all the regional differences, has allowed us to significantly improve the shopping experience in our stores, as part of our commitment to providing unparalleled customer service worldwide.”

“Yourcegid Retail Y2 is the ideal solution for retailers such as Furla, who are expanding overseas,” said Sylvain Jauze, director of international operations, at Cegid. “Our system supports 28 languages and uses its knowledge of local environments to ensure retailers international success.  Furla can rely on a solution that perfectly matches its store management, CRM, merchandising and inventory management needs. And because it’s cloud-based, Furla can leverage its existing infrastructure, with continual contact via centralized servers, thus reducing hardware and maintenance expenses.”

“To ensure real-time data exchange on stocks and sales, wherever in the world our customers are, requires four internationally located servers,” added Eraldo Poletto. “Thanks to Yourcegid Retail Y2, we are able to manage all our channels – stores, franchise, and outlets – through only one system and provide our customers with a holistic shopping experience.”

About Furla
A company founded in 1927 in Bologna, Italy, Furla is one of the major players in the worldwide leather goods market, standing for its strictly Made-in-Italy creativity.

The company is present in 100 countries with 398 single-brand shops situated on the most prestigious international shopping streets, a distribution network with over a thousand official points of sales and important growing channels such as travel, retail and e-commerce. Each product is produced in the spirit of excellence and high quality, with an exceptional value for the price, continuing the great tradition of Italian craftsmanship. For more information, visit www.furla.com