Magazine Article | July 22, 2013

Keeping An Eye On Your Stores Has Never Been Easier – Or More Profitable

Source: Innovative Retail Technologies

August 2013 Integrated Solutions For Retailers

By Ali Mahmoud, product manager, March Networks

By using video, combined with reports, you can see if merchandising is correct, employees are on time, or safety measures are being followed.

With global retail shrink exceeding $119 billion annually, according to the 2011 Global Retail Theft Barometer, retailers are turning increasingly to video surveillance to help minimize losses. Many retailers, however, are also discovering they can leverage those same video systems to make sure their stores are operating at maximum effectiveness.

The truth is, whether you operate a handful or hundreds of stores, you know how you want them to run. The challenge is how to ensure your standards are being adhered to when you, your district managers, or your secret shoppers can’t possibly provide anything more than occasional oversight.

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